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Internships good for students and businesses
Published by the Communications and Development Department
12 December 2002
The programme looks set to be a “win-win” for companies and students alike, according to Director Dr Robert Peffers, who says while students are getting marketing experience, companies are having marketing activities done that might not otherwise be completed.
The programme is underway with 27 companies covering a range of fields from wine and electronics to cheese and advertising.
Projects include Hanmer Springs Thermal Reserve identifying potential customers not presently using the resort, Forrest Estate Winery investigating entering the South Korean market, and Context Engineering conducting a segmentation study for a new anodising process.
Dr Peffers, Senior Marketing Lecturer, sourced and negotiated the internship positions and is interfacing with the participating companies and the selected students. He also assisted the companies in identifying and setting up marketing projects for the students and is mentoring the students throughout the programme.
From the 110 students who applied to take part, finalists were selected and a representative of each company interviewed designated candidates, making a final selection of a student to work within their organisation.
The students are employed full-time for between six and eight weeks and during that time maintain a diary of activities. At the end of the project they have to give a presentation to the company and to Dr Peffers. The students get six points of university credit for successfully completing the internship assignment.
Dr Peffers says the students on the programme were chosen for their academic achievement and strength of their CV.
“They needed to show the qualities of leadership, self-motivation, and effective communication, and display an ability to work independently and creatively in carrying out the challenges set out in the project descriptions.”
He believes involvement in the internship programme will be beneficial to both the companies and the students.
“The programme allows companies an opportunity to explore marketing issues that might not have been otherwise undertaken, while students will have the opportunity to gain valuable practical experience allowing them to put theoretical learning into practice.”
Companies taking part are: Tait Electronics Ltd, Allied Telesyn, Forrest Estate Winery, Strategy Advertising and Design, D G Latimer and Associates, Christchurch Community Law Centre, Alexander Advertising, Value Plus Homes, Industry New Zealand, Santa Rosa Marketing Ltd, Christchurch Canterbury Marketing, Christchurch Development Council, Harvey Cameron Advertising, Context Engineering, Stabi-Seacraft, Hanmer Springs Thermal Reserve, South Canterbury Rugby Football Union, Skope Industries, Kapiti Cheese, Production Software Limited, National Heart Foundation, Environment Canterbury, Master Trade Cory, Monteiths Brewing Company, Screen Canterbury, and the NZ Lotteries Commission.
For more information contact:
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