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Top marketing projects showcased
Published by the Communications and Development Department
14 July 2003
A highly successful marketing internship symposium this month has set the scene for the University of Canterbury’s marketing internship programme to expand and move from strength to strength.
The programme was introduced last summer in partnership with 25 companies covering a range of fields from wine and electronics to cheese and advertising.
In the symposium, hosted jointly by UC and the Canterbury Employers’ Chamber of Commerce, four top cases studies from the programme were showcased to representatives from 65 of Canterbury’s top businesses, including the high-tech, manufacturing and service industries.
The event was introduced by UC Deputy Vice-Chancellor Professor Bob Kirk who spoke of the importance of the University in taking a leadership role in business and research. Employers’ Chamber of Commerce Chief Executive Mr Peter Townsend noted the ongoing relationship between the University and business and the importance of that relationship in supporting enterprise and entrepreneurs.
Programme Director Dr Robert Peffers, of UC’s Department of Management, said he was hoping to increase the size of the programme next year and would be looking to establish ongoing projects through ongoing relationships with key companies.
He described the programme as a “win-win” for companies and students alike. “While students get the marketing experience, companies have marketing activities done that might not otherwise be completed.”
The four showcased projects covered varied business areas. They were Value Plus Homes, who were assisted with re-branding the company; Forrest Estate Wines, where the project examined opportunities to move into the Asian market; Harvey Cameron Advertising, where different advertising applications in different industries were examined; and Allied Telesyn, where the project focused on the introduction on new internal marketing techniques.
The students were employed full-time for between six and eight weeks and during that time maintained a diary of activities. At the end of the project they were required to give a presentation to the company and to Dr Peffers. The students get six points of university credit for successfully completing the internship assignment.
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