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Exhibition features typeface from McCahon paintingsPublished by the Communications and Development Department
29 July 2003
The project attempts to play with the relationship between an artist’s signature style when it is reconfigured into a generic set of shapes, and what happens when a designer starts selecting only a particular aspect of an artwork so it can be used in a new set of contexts.
The question Wood addresses is, does the designer, through his editing and stylising of the painter’s handwriting, remove the important bits that are at the heart of this artist’s work.
Commercial success was not a motivation for Wood; the typeface is not licensed or available for sale. However, it has been named: McCahon, as, according to Wood, an honest indicator to its origin.
Luke Wood returned to Christchurch this year to lecture in design at the School of Fine Arts. Having graduated from this school in 1996, he has since worked with artists and galleries throughout New Zealand, designing exhibitions and publications. Recent projects include publications for John Reynolds, Tom Kreisler, David Clegg, Tracey Moffatt, and Californian photographer Christopher Williams. Wood has lectured in design and typography at Massey University and Waikato Polytechnic, also.
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